BabyBjörn is a Swedish family-owned business that was started in 1961 by Björn Jakobson. Our business concept was at the time, and still is: To make day-to-day life easier for parents of small children by developing safe and innovative products of the highest quality for children up to three years old. We strive to make the most important years of life even more fun. We are curious, constantly see new opportunities and always work on the basis of our unique safety and quality philosophy. Safety, quality and style are our core principles and a lot of thought and care is put into every product!