Sheena is the owner and designer of North Kinder. She started the company because of a desire to dress her kids in ethically made, eco-friendly clothing that had a modern aesthetic. Each piece is designed by Sheena using sustainable materials and is ethically manufactured in Vancouver, Canada.

It is her number one focus as a company to put people first. Every detail of NK clothing was thoughtfully planned; from having a Canadian fabric distributor that certifies OEKO-TEX fabrics, to their drawstrings, clothing tags and hang tags that are all made by local companies. They are also passionate about giving back to the community through the NK Loves People collection where 10% of sales go to a charity or a family in need.