Nui Organics was born in New Zealand in 2004 and is now at home all over the world. As a brand we look to make products that parents and children love. To us this means exceptional quality, comfortable, innovative, imaginative and fashion forward. We design for extended wear and from quality materials that respect both people and planet. Our special love is the beauty and intelligence of organic merino wool, which we
present in various forms to be the perfect partner to a growing child’s life. We love wool. We love the texture, the colors, the look and feel. We love that it is such a unique blend of beauty, function and sustainability.