The Shrunks

 

The Shrunks was founded in 2007 by a father of three. We believe that kids are cool, and creating stuff that makes bedtime fun and safe for them, wherever they are, is what we love to do. All our products are designed and conceived in Vancouver.

If you've ever wondered where the name "Shrunks" came from, here's a little story about how that came to be. In an early brainstorming session, we talked about what our brand stood for: To help kids gain confidence, to make bedtime fun and safe for them again. Someone in the group brought up the role of a "shrink", as in psychiatrist, a person you might likely see if you're dealing with issues of fear. In the process of scribbling the word on the white board, the "i" was changed to a "u", changing the word to "shrunk". The word "shrunk" had a whole set of connotations on its own: to reduce (fear), make small (kids), etc. Shortly thereafter the concept of Sunny, the family's guard dog was born. Being the fearless and protective dog that he is, Sunny always sleeps with one eye open, just to make sure everything is as they should be.

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