Moms On a Mission

It all began on a flight to New Zealand. Ever tried changing a baby on an airplane? Mission impossible, right?! When good friends Dannielle Michaels and Monique Filer (aka Dan and Mon) were chatting about Dan’s experience travelling with her newborn, they thought, "Surely, there’s a product that solves this problem." The answer was no. And so, b.box was born.

Armed with a cardboard prototype and a lot of conviction, the duo engaged an industrial designer to bring their unique idea to life. They used every available network (yep, even that dad from the ‘mommy and me’ group who had a manufacturing contact) to figure out how to deliver their essential baby box to other moms. And yes, fun fact: b.box stands for baby box!