Shnuggle

At Shnuggle, we believe that parenting should be a little easier, safer, and a lot more enjoyable. That’s why we design clever baby products that solve everyday challenges, helping parents focus on what really matters – making memories with their little ones.

Founded by Sinead and Adam Murphy, Shnuggle was born out of a desire to make life easier for new parents. As parents themselves, they experienced first-hand the struggles of caring for a newborn – from bath times filled with tears to uncomfortable changing routines and restless nights. They knew there had to be a better way, and so they set out to create thoughtfully designed, innovative baby products that would support parents through every stage of their journey.