Prince Lionheart


Prince Lionheart has been a juvenile product manufacturer since 1973. The integrity of a brand, the values of a family. It's who we are. Life happens everywhere. Ever notice the best moments in life are rarely staged or scheduled? We try to be open to them whenever and wherever they choose to appear. Life is unpredictable. Embrace the moment and live each day. Well. Family is a verb. Single parents. Second marriages. Adopted kids. The definition of family has changed since our first rocking horse was made. To us, it’s all about how you treat people. Game night, family dinner, riding bikes, road trip, movie time, stargazing, picnic in the park. Do something. Together. We answer to a good night’s sleep. Since we’re a family business, we hold ourselves to a higher standard: our family’s standard. We’re guided by our values, and a good night’s sleep is the best indicator of how we’re doing. Bravery is inside us all. Brush off the stumbles, reinforce the positives, and celebrate every “I did it” moment that marks the earliest stages of an adventurous life. It’s brave to try and it’s even braver to get back up.