developmental toys

WHY PINK NOISE?

Babies, while still in their mother’s womb, are surrounded by low frequency sounds. That is why we have used the safest for children, natural pink noise to ensure that we provide the ultimate comfort for your child. With pink noise, the acoustic power of high frequencies decreases, thanks to which high-frequency sounds are at a safe level for babies, and for an adult they are almost inaudible. The MOONIE'S soothing sounds filters out the sounds from the surrounding and ensures children a calm and peaceful sleep. MOONIE comes with an adjustable volume module, so you can choose the appropriate volume level that suit your child’s needs.

THE HUMMING TOY WITH A LAMP

Each MOONIE the humming friend is also a night lamp that can shine in 7 different colours. Gentle light allows you to feed and change your baby without turning on the overhead light. When the baby starts crying, the lamp turns on with the hum, it illuminates and soothes the baby. The LED lamp does not heat up, it is completely safe. The lamp of the humming MOONIE bear, bunny or seal is also great for older children, who often have nightmares and are afraid of the dark. You can turn on the night lamp itself without sound and leave it on, for the whole night. MOONIE also has a Shake Light mode, in which the light is activated by move. All the child has to do is shake the toy and the lamp will instantly start up, providing the toddler with a sense of calm and security.

TIMER AND SMART CRY DETECTOR

MOONIE allows to select a humming time of 30, 60 or 90 minutes to suit your baby's needs. MOONIE's humming sleep aids have a smart cry sensor, designed for situations where baby suddenly wakes up from sleep. MOONIE has a Smart Cry Detector, designed for moments when your child suddenly wakes up. As soon as your child starts to stir, the Smart Cry Detector triggers a safe, natural, pink noise soothing your child ensuring they return to a restful sleep. MOONIE mutes itself after 30, 60 or 90 minutes and automatically goes into a 3 hour standby mode. The baby’s crying triggers the last selected hum for another 20 minutes, then the cycle repeats. The Smart Cry Detector can also be turned on directly without playing the noise.

The MOONIE 2.0 Organic Humming Bear with Lamp is your baby’s first soft friend, designed to inspire, comfort, and support healthy development from day one. Crafted from certified organic cotton, this small teddy promotes sensory exploration, develops fine motor skills, and stimulates your child’s imagination through touch and play.

Perfectly sized to fit in tiny hands, it can easily be tucked into a pocket or diaper bag, becoming a reassuring companion wherever you go. Hypoallergenic and gentle on delicate skin, this little organic sensory teddy bear provides comfort and security during everyday adventures and milestone moments alike.

From squeezing and cuddling to calming snuggles, the MOONIE 2.0 Organic Humming Bear is a small toy ready for big tasks.

WHY PINK NOISE?

Babies, while still in their mother’s womb, are surrounded by low frequency sounds. That is why we have used the safest for children, natural pink noise to ensure that we provide the ultimate comfort for your child. With pink noise, the acoustic power of high frequencies decreases, thanks to which high-frequency sounds are at a safe level for babies, and for an adult they are almost inaudible. The MOONIE'S soothing sounds filters out the sounds from the surrounding and ensures children a calm and peaceful sleep. MOONIE comes with an adjustable volume module, so you can choose the appropriate volume level that suit your child’s needs.

THE HUMMING TOY WITH A LAMP

Each MOONIE the humming friend is also a night lamp that can shine in 7 different colours. Gentle light allows you to feed and change your baby without turning on the overhead light. When the baby starts crying, the lamp turns on with the hum, it illuminates and soothes the baby. The LED lamp does not heat up, it is completely safe. The lamp of the humming MOONIE bear and bunny is also great for older children, who often have nightmares and are afraid of the dark. You can turn on the night lamp itself without sound and leave it on, for the whole night. MOONIE also has a Shake Light mode, in which the light is activated by move. All the child has to do is shake the toy and the lamp will instantly start up, providing the toddler with a sense of calm and security.

TIMER AND SMART CRY DETECTOR

MOONIE allows to select a humming time of 30, 60 or 90 minutes to suit your baby's needs. MOONIE's humming teddy bear and humming bunny have a smart cry sensor, designed for situations where baby suddenly wakes up from sleep. MOONIE the humming bear and bunny has a Smart Cry Detector, designed for moments when your child suddenly wakes up. As soon as your child starts to stir, the Smart Cry Detector triggers a safe, natural, pink noise soothing your child ensuring they return to a restful sleep. MOONIE mutes itself after 30, 60 or 90 minutes and automatically goes into a 3 hour standby mode. The baby’s crying triggers the last selected hum for another 20 minutes, then the cycle repeats. The Smart Cry Detector can also be turned on directly without playing the noise.

The MOONIE 2.0 Organic Humming Bear with Lamp is your baby’s first soft friend, designed to inspire, comfort, and support healthy development from day one. Crafted from certified organic cotton, this small teddy promotes sensory exploration, develops fine motor skills, and stimulates your child’s imagination through touch and play.

Perfectly sized to fit in tiny hands, it can easily be tucked into a pocket or diaper bag, becoming a reassuring companion wherever you go. Hypoallergenic and gentle on delicate skin, this little organic sensory teddy bear provides comfort and security during everyday adventures and milestone moments alike.

From squeezing and cuddling to calming snuggles, the MOONIE 2.0 Organic Humming Bear is a small toy ready for big tasks.

WHY PINK NOISE?

Babies, while still in their mother’s womb, are surrounded by low frequency sounds. That is why we have used the safest for children, natural pink noise to ensure that we provide the ultimate comfort for your child. With pink noise, the acoustic power of high frequencies decreases, thanks to which high-frequency sounds are at a safe level for babies, and for an adult they are almost inaudible. The MOONIE'S soothing sounds filters out the sounds from the surrounding and ensures children a calm and peaceful sleep. MOONIE comes with an adjustable volume module, so you can choose the appropriate volume level that suit your child’s needs.

THE HUMMING TOY WITH A LAMP

Each MOONIE the humming friend is also a night lamp that can shine in 7 different colours. Gentle light allows you to feed and change your baby without turning on the overhead light. When the baby starts crying, the lamp turns on with the hum, it illuminates and soothes the baby. The LED lamp does not heat up, it is completely safe. The lamp of the humming MOONIE bear and bunny is also great for older children, who often have nightmares and are afraid of the dark. You can turn on the night lamp itself without sound and leave it on, for the whole night. MOONIE also has a Shake Light mode, in which the light is activated by move. All the child has to do is shake the toy and the lamp will instantly start up, providing the toddler with a sense of calm and security.

TIMER AND SMART CRY DETECTOR

MOONIE allows to select a humming time of 30, 60 or 90 minutes to suit your baby's needs. MOONIE's humming teddy bear and humming bunny have a smart cry sensor, designed for situations where baby suddenly wakes up from sleep. MOONIE the humming bear and bunny has a Smart Cry Detector, designed for moments when your child suddenly wakes up. As soon as your child starts to stir, the Smart Cry Detector triggers a safe, natural, pink noise soothing your child ensuring they return to a restful sleep. MOONIE mutes itself after 30, 60 or 90 minutes and automatically goes into a 3 hour standby mode. The baby’s crying triggers the last selected hum for another 20 minutes, then the cycle repeats. The Smart Cry Detector can also be turned on directly without playing the noise.

The MOONIE 2.0 Organic Humming Bear with Lamp is your baby’s first soft friend, designed to inspire, comfort, and support healthy development from day one. Crafted from certified organic cotton, this small teddy promotes sensory exploration, develops fine motor skills, and stimulates your child’s imagination through touch and play.

Perfectly sized to fit in tiny hands, it can easily be tucked into a pocket or diaper bag, becoming a reassuring companion wherever you go. Hypoallergenic and gentle on delicate skin, this little organic sensory teddy bear provides comfort and security during everyday adventures and milestone moments alike.

From squeezing and cuddling to calming snuggles, the MOONIE 2.0 Organic Humming Bear is a small toy ready for big tasks.

WHY PINK NOISE?

Babies, while still in their mother’s womb, are surrounded by low frequency sounds. That is why we have used the safest for children, natural pink noise to ensure that we provide the ultimate comfort for your child. With pink noise, the acoustic power of high frequencies decreases, thanks to which high-frequency sounds are at a safe level for babies, and for an adult they are almost inaudible. The MOONIE'S soothing sounds filters out the sounds from the surrounding and ensures children a calm and peaceful sleep. MOONIE comes with an adjustable volume module, so you can choose the appropriate volume level that suit your child’s needs.

THE HUMMING TOY WITH A LAMP

Each MOONIE the humming friend is also a night lamp that can shine in 7 different colours. Gentle light allows you to feed and change your baby without turning on the overhead light. When the baby starts crying, the lamp turns on with the hum, it illuminates and soothes the baby. The LED lamp does not heat up, it is completely safe. The lamp of the humming MOONIE bear and bunny is also great for older children, who often have nightmares and are afraid of the dark. You can turn on the night lamp itself without sound and leave it on, for the whole night. MOONIE also has a Shake Light mode, in which the light is activated by move. All the child has to do is shake the toy and the lamp will instantly start up, providing the toddler with a sense of calm and security.

TIMER AND SMART CRY DETECTOR

MOONIE allows to select a humming time of 30, 60 or 90 minutes to suit your baby's needs. MOONIE's humming teddy bear and humming bunny have a smart cry sensor, designed for situations where baby suddenly wakes up from sleep. MOONIE the humming bear and bunny has a Smart Cry Detector, designed for moments when your child suddenly wakes up. As soon as your child starts to stir, the Smart Cry Detector triggers a safe, natural, pink noise soothing your child ensuring they return to a restful sleep. MOONIE mutes itself after 30, 60 or 90 minutes and automatically goes into a 3 hour standby mode. The baby’s crying triggers the last selected hum for another 20 minutes, then the cycle repeats. The Smart Cry Detector can also be turned on directly without playing the noise.

Jellycat Bartholomew Bear was anxious about taking to the seas, but when Bashful Bunny invited him out on a boat trip, he knew he couldn’t miss the adventure! Luckily, his cousin Leola Bear had just the thing; an outfit so smart it left him feeling completely ship-shape.

Bashful is inclined to agree. “I don’t know how good he’ll be at hauling anchors, but he certainly looks the part”.

Bartholomew is tapping his toes to a sea shanty and can’t wait to welcome you aboard! Ready to set sail?

Since she was a chick, Jellycat Keli Pelican dreamt of having her own talk show. She got her start interviewing Chip Seagull about the fanciest foods he’d stolen from beachgoers (answer: mushy peas and a battered sausage).

These days, she’s the beloved host of The Beak, securing all the showbiz scoop from the who’s who of Jellies.

Her dream guest? Ricky Rain Frog. She’s sent several polite letters inviting him for a chat, but so far, the only response has been “Do I have to leave the house?”. One day…

Jellycat Rufferty Puppy 'Wizard' may not be the most talented magician, but he’s certainly the most enthusiastic!

He’s spent years chasing his dream to conjure up the perfect bone, but his spells rarely go according to plan. The most recent attempt transported him to the brass section of an orchestra – it wasn’t until he realized he was hovering above the trombone players that he noticed his mistake.

Still, Rufferty sees every magical mishap as an adventure. A wag of the head, a moment to chuckle... and his quest continues. 

Where her cousin Jellycat Amuseables Sports Soccer Ball has firm opinions on fancy footwork and formations, Jellycat Amuseables Soccer Ball prefers a more relaxed game. Blue and orange through and through, she’s here for fun, not tactics.

She loves a spontaneous five‑a‑side on the coastal path, swapping sides mid‑match and cheering every clever flick. For her, the best games are the ones where everyone gets involved and nobody’s counting goals.

Expect laughter, bright passes, and an all-round good time. Ready to play?

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Nurture your baby's development with the Tiny Love Black & White Decor Developmental Gymini. This elegant gymini engages babies with visual, audio and tactile stimulation, encouraging the senses, motor development and cognitive skills.

Featuring a charming responsive musical lion doll, geometric contrasting mobile, soft black and white take along book and tummy time mirror and uniquely designed with adjustable arches and sliding rings, this gymini creates an adaptable environment for playing and bonding. 

With 20 engaging activities carefully tailored to support babies as they grow, this activity gym encourages your baby's natural sense of exploration.

Uniquely designed with adjustable arches and sliding rings to provide an adaptable environment for playing and bonding. Tiny Love's Black & White Decor Collection welcomes little ones into the world with a contrasting, clear design that is perfectly suited to babies' developing senses.

Every cuddle + kind doll is handmade, stitch by stitch with passion and pride in Peru. They are lovingly hand-knit, hand-loomed, embroidered and crocheted by artisans using knitting expertise that has been handed down for generations. We're delighted everyday by the skill and artistry of our knitters.

A tremendous amount of love goes into each handcrafted cuddle + kind doll. Every step in the process is carefully considered: from the unique, detailed designs to perfecting the on-trend colour selection and choosing the finest, natural cotton yarns. Every beautifully crafted cuddle + kind doll is knit with such a high level of quality and care, they’re suitable to be heirlooms handed down from one lucky baby to the next.

We are proud to support over 750 artisans with sustainable, equitable, fair trade employment. We ensure that rural working mothers have access to flexible hours and are paid fairly for their work. This allows our knitters to care for their families, plan for their futures and for many, it brings meaningful change to their lives.

For every doll purchased, 10 meals are provided to children in need around the world through our respected giving partners. Your purchase gives children an opportunity to reach their potential and provides hope for a better future.

Asher the Cow

Birthday: May 20th

I’m a kind little cow with a big MOO! Because it’s important to love, and speak up for what’s right, too. Using our voice for good can make the world a better place, don’t you think? So let’s inspire others by standing up for kindness and fairness.

Favourite quote: “Dream big. Be brave. Show kindness.”

features

• hand knit with premium 100% cotton yarn
• high stitch count for durability and softness
• safety certified newborn and up
• premium felt and knit details
• stuffed with hypoallergenic polyfill to be the ideal cuddle weight
• safe + non-toxic: US + Canadian safety standard certified
• little doll is 13" and regular doll measures 20" in height
• signature 10 meal wristband
• handmade in Peru using sustainable, fair trade practices

Every cuddle + kind doll is handmade, stitch by stitch with passion and pride in Peru. They are lovingly hand-knit, hand-loomed, embroidered and crocheted by artisans using knitting expertise that has been handed down for generations. We're delighted everyday by the skill and artistry of our knitters.

A tremendous amount of love goes into each handcrafted cuddle + kind doll. Every step in the process is carefully considered: from the unique, detailed designs to perfecting the on-trend colour selection and choosing the finest, natural cotton yarns. Every beautifully crafted cuddle + kind doll is knit with such a high level of quality and care, they’re suitable to be heirlooms handed down from one lucky baby to the next.

We are proud to support over 750 artisans with sustainable, equitable, fair trade employment. We ensure that rural working mothers have access to flexible hours and are paid fairly for their work. This allows our knitters to care for their families, plan for their futures and for many, it brings meaningful change to their lives.

For every doll purchased, 10 meals are provided to children in need around the world through our respected giving partners. Your purchase gives children an opportunity to reach their potential and provides hope for a better future.

Henry the Bunny

Birthday: August 5th

I‘m a carrot connoisseur and love munching on them wherever I go. Would you like to share? They’re super delicious! I love hopping as fast as I can and working with my paws all day. Let’s be best friends, grow things together in the soil and sun and share with everyone!

Favourite quote: “Born to be kind.”

features

• hand knit with premium 100% cotton yarn
• high stitch count for durability and softness
• safety certified newborn and up
• premium felt and knit details
• stuffed with hypoallergenic polyfill to be the ideal cuddle weight
• safe + non-toxic: US + Canadian safety standard certified
• little doll is 13" and regular doll measures 20" in height
• signature 10 meal wristband
• handmade in Peru using sustainable, fair trade practices

Jellycat Timmy Turtle Romantic Outfit is quite possibly the grumpiest Jellycat in the whole troupe. It’s not that he wakes up on the wrong side of the bed, it just that life is full of things that are pretty annoying - do I hear you agree?

Timmy Turtle is (begrudgingly) feeling the love this Valentine’s Day. Our favourite grump is dressed in a Breton shirt and red ascot and has a new red shell with stitched heart detail, but Timmy still wears his ever-present frown.

Noisy cinemas, DIY projects and Christmas shopping are just some those items that get right on his nerves. “Give me strength!” Get to know him and you’ll discover a softer side under that shell. Just give it time.

Nobody does gifting quite like Jellycat Tawoola Owl. Her thoughtfulness is second to none – and while her keen eye for detail plays a part, she insists it’s far more than that.

All year round, she pays close attention to what her nearest and dearest are saying: the things they mention in passing, and little treats that turn their heads.

By the time the holidays roll around, she already has a room full of goodies ready to go... and after staying up all night wrapping, she can't wait to share them!

Jellycat Birchly Moose is one of life’s grazers. He’s happiest mooching his way around frost-dusted forests, with nowhere in particular to be.

He does have heaps of creative plans he’ll get around to one day. A plant-based smoothie bar, a stint in stand-up... and he’s sure he’s got an epic novel in him somewhere. Or at least an imaginatively worded haiku.

For now, he’s perfectly content to dream the days away. There’s plenty of time to grab life by the horns later!

Jellycat Munro Scottie Dog isn’t usually one to brag, but even he has to admit... he's looking fetching in his Winter Jumper.

Full of confidence, he’s appointed himself chief carol singer for the season, heading from door to door and proudly belting in his broadest Scottish brogue (the deepest notes are reserved for Ricky Rain Frog’s dulcet tones).

After a long, chilly day of vocal acrobatics, Munro has never felt cozier tucking into a well-deserved tin of gingerbread by the fire!

Jellycat Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of moving.

Now she’s a regular fixture along the boardwalk, gliding with effortless grace. People spot her beaming at them from a distance – and notice her absence on those rare overcast days. She’s become part of the rhythm of those long, balmy days that drift by without a care.

No rush, no sweat, just rolling rays for days. Come nightfall, she’s positively glowing.