developmental toys

Jellycat Maffles Manatee is a candle connoisseur. Personal favourites include Ocean Breeze (there’s no scent like home) and Candyfloss – he’s never tasted it, but the aroma alone leaves him giddy.

But Maffles isn’t content with any old three-wick. No, he’s dreaming big… underwater candles! For years, he’s tinkered away with Luxe Bunny Luna to perfect them, and they’re very close to a breakthrough.

Soon, Maffles hopes the seas will be sparkling with candlelight. Those waterproof wicks are trickier than they look...

Where her cousin Jellycat Amuseables Sports Soccer Ball has firm opinions on fancy footwork and formations, Jellycat Amuseables Soccer Ball prefers a more relaxed game. Blue and orange through and through, she’s here for fun, not tactics.

She loves a spontaneous five‑a‑side on the coastal path, swapping sides mid‑match and cheering every clever flick. For her, the best games are the ones where everyone gets involved and nobody’s counting goals.

Expect laughter, bright passes, and an all-round good time. Ready to play?

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Nurture your baby's development with the Tiny Love Black & White Decor Developmental Gymini. This elegant gymini engages babies with visual, audio and tactile stimulation, encouraging the senses, motor development and cognitive skills.

Featuring a charming responsive musical lion doll, geometric contrasting mobile, soft black and white take along book and tummy time mirror and uniquely designed with adjustable arches and sliding rings, this gymini creates an adaptable environment for playing and bonding. 

With 20 engaging activities carefully tailored to support babies as they grow, this activity gym encourages your baby's natural sense of exploration.

Uniquely designed with adjustable arches and sliding rings to provide an adaptable environment for playing and bonding. Tiny Love's Black & White Decor Collection welcomes little ones into the world with a contrasting, clear design that is perfectly suited to babies' developing senses.

Every cuddle + kind doll is handmade, stitch by stitch with passion and pride in Peru. They are lovingly hand-knit, hand-loomed, embroidered and crocheted by artisans using knitting expertise that has been handed down for generations. We're delighted everyday by the skill and artistry of our knitters.

A tremendous amount of love goes into each handcrafted cuddle + kind doll. Every step in the process is carefully considered: from the unique, detailed designs to perfecting the on-trend colour selection and choosing the finest, natural cotton yarns. Every beautifully crafted cuddle + kind doll is knit with such a high level of quality and care, they’re suitable to be heirlooms handed down from one lucky baby to the next.

We are proud to support over 750 artisans with sustainable, equitable, fair trade employment. We ensure that rural working mothers have access to flexible hours and are paid fairly for their work. This allows our knitters to care for their families, plan for their futures and for many, it brings meaningful change to their lives.

For every doll purchased, 10 meals are provided to children in need around the world through our respected giving partners. Your purchase gives children an opportunity to reach their potential and provides hope for a better future.

Asher the Cow

Birthday: May 20th

I’m a kind little cow with a big MOO! Because it’s important to love, and speak up for what’s right, too. Using our voice for good can make the world a better place, don’t you think? So let’s inspire others by standing up for kindness and fairness.

Favourite quote: “Dream big. Be brave. Show kindness.”

features

• hand knit with premium 100% cotton yarn
• high stitch count for durability and softness
• safety certified newborn and up
• premium felt and knit details
• stuffed with hypoallergenic polyfill to be the ideal cuddle weight
• safe + non-toxic: US + Canadian safety standard certified
• little doll is 13" and regular doll measures 20" in height
• signature 10 meal wristband
• handmade in Peru using sustainable, fair trade practices

Every cuddle + kind doll is handmade, stitch by stitch with passion and pride in Peru. They are lovingly hand-knit, hand-loomed, embroidered and crocheted by artisans using knitting expertise that has been handed down for generations. We're delighted everyday by the skill and artistry of our knitters.

A tremendous amount of love goes into each handcrafted cuddle + kind doll. Every step in the process is carefully considered: from the unique, detailed designs to perfecting the on-trend colour selection and choosing the finest, natural cotton yarns. Every beautifully crafted cuddle + kind doll is knit with such a high level of quality and care, they’re suitable to be heirlooms handed down from one lucky baby to the next.

We are proud to support over 750 artisans with sustainable, equitable, fair trade employment. We ensure that rural working mothers have access to flexible hours and are paid fairly for their work. This allows our knitters to care for their families, plan for their futures and for many, it brings meaningful change to their lives.

For every doll purchased, 10 meals are provided to children in need around the world through our respected giving partners. Your purchase gives children an opportunity to reach their potential and provides hope for a better future.

Henry the Bunny

Birthday: August 5th

I‘m a carrot connoisseur and love munching on them wherever I go. Would you like to share? They’re super delicious! I love hopping as fast as I can and working with my paws all day. Let’s be best friends, grow things together in the soil and sun and share with everyone!

Favourite quote: “Born to be kind.”

features

• hand knit with premium 100% cotton yarn
• high stitch count for durability and softness
• safety certified newborn and up
• premium felt and knit details
• stuffed with hypoallergenic polyfill to be the ideal cuddle weight
• safe + non-toxic: US + Canadian safety standard certified
• little doll is 13" and regular doll measures 20" in height
• signature 10 meal wristband
• handmade in Peru using sustainable, fair trade practices

Jellycat Timmy Turtle Romantic Outfit is quite possibly the grumpiest Jellycat in the whole troupe. It’s not that he wakes up on the wrong side of the bed, it just that life is full of things that are pretty annoying - do I hear you agree?

Timmy Turtle is (begrudgingly) feeling the love this Valentine’s Day. Our favourite grump is dressed in a Breton shirt and red ascot and has a new red shell with stitched heart detail, but Timmy still wears his ever-present frown.

Noisy cinemas, DIY projects and Christmas shopping are just some those items that get right on his nerves. “Give me strength!” Get to know him and you’ll discover a softer side under that shell. Just give it time.

Jellycat Pinchsnap Crab has a job he takes very seriously. Not just anybody can be a pillow tester – it takes a lot of time and effort. 12 hours per shift, if Pinchsnap has his way. Luckily, he was born for it.

A natural napper, he knows his eiderdown from his cotton and he’s a firm believer in ensuring his fellow Jellies enjoy the fluffiest of snoozes.

His favourite birthday? The time he dozed through his alarm and woke up the next day.

Jellycat Amuseables Sun has discovered a new passion: roller skating. At dawn one summer solstice, she slipped on her skates and discovered the pure joy of moving.

Now she’s a regular fixture along the boardwalk, gliding with effortless grace. People spot her beaming at them from a distance – and notice her absence on those rare overcast days. She’s become part of the rhythm of those long, balmy days that drift by without a care.

No rush, no sweat, just rolling rays for days. Come nightfall, she’s positively glowing. 

Dubbed ‘an oncoming tide of talent’, Jellycat Roarwell Sea Lion has been treading the boards his entire life, and he’s no stranger to stealing the spotlight.

Comedy, tragedy, interpretive dance – he does it all. He once delivered a mime performance so powerful even Timmy Turtle was moved. Not to tears, mind you, he just switched seats with Bashful Bunny.

The secret to Roarwell’s success? His dramatic pauses (although between you and him, they let him catch his breath – being a thespian is tiring work).

Jellycat Bartholomew Bear All-in-One Outfit has discovered the ultimate secret to happiness: the all-in-one. Once zipped in, he’s officially off duty – slippers on, disco-ball off, snacks within paw’s reach. It’s not laziness, he insists, it’s self-care.

Friday nights with friends are special. Bashful Bunny (brings the popcorn), Timmy Turtle (complains about the rom-coms), and Ricky Rain Frog (falls asleep by the opening credits).

It’s the perfect uniform for hibernation-season lounging. Care to join him?

Jellycat Amuseables Watering Can is a true vintage car enthusiast. His heart belongs to chrome bumpers and classic engines.

His pride and joy is a lovingly restored 1963 “Flowermobile”. He loves how it handles, even at the tightest corners; there’s never any spillage!

Always practical, ever dapper, and a firm believer in regular maintenance – whether for roses or roadsters – Watering Can proves that a little polish goes a long way.

Jellycat Cream Bunny with Star is the encourager everyone needs. She's quick to spot the sparkle in her friends and believes their brilliance deserves to be experienced by others!

Holding a golden star with a smile, she’s ready to mark milestones big and small – from graduations to new jobs to simply being wonderful.

What does she get from all this? The joy of reminding others how remarkable they are – and making sure no one forgets just how much they matter.

Jellycat Cream Bunny with Plant is the queen of thoughtful gestures. She believes the best gifts are the ones that grow with you – like a little pot of green to brighten your desk or windowsill.   

She'll be there to help you celebrate a big milestone, enter a new season, or just cheer you up on a decidedly average Tuesday.    

With her big heart and generous spirit, Cream Bunny turns everyday gestures into something truly meaningful. 

Jellycat Amuseables Asparagus is currently pursuing the world record for – well, the most world records.

He already holds several impressive titles: Fastest Shoelace Knotter (Vegetable Division), Longest Polite Applause, and Most Consecutive Cups of Tea Made While Wearing Roller Skates...

With boundless enthusiasm and impeccably neat tips, Asparagus keeps a clipboard close and dreams big. He’s convinced that if he just adds one more certificate, he’ll achieve his ultimate title: Most Determined Stalk in History.

Jellycat Wonda Wombat may be nocturnal, but she is always ready for a cuddle! In soft two-tone fur with the sweetest face, Wonda has a large chocolate drop suedette nose, long limbs with suedette claws, and a wee bobtail.

The perfect marsupial to share a little extra joy every day!