WubbaNub has created a reputation in the parenting and children’s industry for being dedicated to nurturing babies in the safest, healthiest way possible. Although pacifiers have been a family staple for hundreds of years, the WubbaNub concept turned out to be a truly innovative improvement. The soft plush portion provides comfort to the touch and makes it so much easier for the baby’s little hands to grasp and manipulate the pacifier them self. Which means fewer bouncing, rolling and lost pacifiers and less rooting around in the stroller or bag to find the pacifier.