The Honest Company

Once Upon A Time a dad named Christopher and a mom named Jessica found themselves utterly frustrated trying to find the perfect products for their babies and homes. Both wanted an ideal: not only effective, but unquestionably safe, eco-friendly, beautiful, convenient, and affordable. You know what they say, if you want it done right, you gotta do it yourself. We tried to think of all the qualities we would want in a dream brand – savvy style, sustainability, and extraordinary service and convenience all wrapped in a passion for social goodness, tied with a bow of integrity and sprinkled with a little cheeky fun.

We believe the products people use should be safe and non-toxic, not filled with questionable, risky, untested, or harsh ingredients. We also believe it's better to be safe than sorry when deciding what goes in our products and we're vigilant about the latest science regarding chemicals and health to ensure we're being mindfully cautious.

As a mother of young daughters (4-year-old Honor and newborn Haven), Jessica admits she feels an intense responsibility to give her children the best possible start. "When I became a mom, I finally became the person I am, that I always should have been," she says. "It's the most satisfying job in the world. But, it can also be overwhelming and confusing. I created The Honest Company to help moms and to give all children a better, safer start."