Allen's Naturally began over 30 years ago with a mission to provide natural laundry detergent and cleaning products which contain no perfumes, no colors, and no residue. Our products are recommended for cloth diapers and MCS (multiple chemical sensitivity) and have been recognized by animal rights groups such as Peta, Humane Society, Antivivisection Society, Beauty Without Cruelty, and other animal rights groups for not testing on animals and not using animal ingredients.