In the instant we meet our child for the first time, we are transformed by the sudden expansion of our hearts in a way we never thought possible. SoYoung is about acting on this inspiration. It’s about the pursuit of possibility and watching an idea blossom into reality.
SoYoung offers a line of highly functional products with great urban appeal for the modern family, including diaper bags, lunch boxes, cooler bags and accessories. Our products strive to add beauty to the every day moments of life with children. We like clean design and ultra functionality. We like being prepared for surprises. And we treasure the unexpected moments of joy and laughter set against the backdrop of raising a family.